Un site immobilier bien conçu, c’est plus de visibilité, plus de mandats et plus de contacts qualifiés.
Chez Palmsquare, nous créons des sites sur-mesure pour agences, mandataires et promoteurs, avec vos annonces synchronisées automatiquement depuis votre logiciel, un formulaire d’estimation qui capte les vendeurs, et un référencement local pensé pour votre secteur.
Un site qui vous appartient, sans abonnement, sans template partagé avec 500 autres agences.
Une agence avec 80 biens en portefeuille, un mandataire indépendant et un promoteur qui lance 3 programmes n’ont pas les mêmes besoins. On adapte le site à votre activité, pas l’inverse.
Votre priorité : que vos annonces se mettent à jour toutes seules et que les vendeurs de votre secteur vous trouvent avant vos concurrents.
Ce qu’on met en place : synchronisation avec votre logiciel de transaction, moteur de recherche de biens, pages par quartier, formulaire d’estimation, avis Google intégrés.
Votre priorité : exister en dehors du réseau, avec votre nom, votre visage et vos avis, pour capter des mandats en direct.
Ce qu’on met en place : site à votre image, page « vendre avec moi », estimation en ligne, témoignages, blog local. On vérifie avec vous les règles de votre réseau (IAD, SAFTI, Capifrance…) avant de démarrer.
Votre priorité : présenter chaque programme avec un tunnel qui transforme la curiosité en réservation.
Ce qu’on met en place : une landing page par programme (plans, lots disponibles, avantages fiscaux), formulaire de réservation, connexion à votre CRM, suivi des conversions par campagne.
Votre priorité : moins de temps au téléphone, plus de candidatures qualifiées.
Ce qu’on met en place : annonces de location avec dossier de candidature en ligne, espace propriétaire, FAQ automatisée, prise de rendez-vous de visite.
C’est la première question que nous posent les agences, et c’est normal : personne ne veut ressaisir 60 annonces à la main. Votre logiciel de transaction (Hektor, Apimo, Netty, La Boîte Immo, Ubiflow ou autre) génère un flux de vos biens. On connecte ce flux à votre site WordPress.
Hektor, Apimo, Netty, La Boîte Immo, Ubiflow… exportent vos biens avec photos, description, prix, surface et DPE. Vous continuez à diffuser sur SeLoger, Leboncoin et les autres portails exactement comme avant.
Le flux est lu par votre site WordPress une ou plusieurs fois par jour. Les fiches biens sont générées dans votre design, pas dans un template imposé.
Chaque nouveau mandat apparaît automatiquement. Chaque bien vendu ou loué disparaît sans intervention de votre part. Vous gérez vos annonces à un seul endroit : votre logiciel.
On crée un système d’annonces directement dans WordPress, avec une interface simple pour ajouter, modifier ou archiver un bien en 5 minutes.
Avant de vous contacter, un vendeur ou un acheteur vérifie trois choses : vos biens, votre sérieux, votre secteur. Voici la structure qu’on recommande.
Un moteur de recherche de biens dès l’ouverture (achat/location, type, ville, budget), vos derniers biens, un bouton « Estimer mon bien » visible sans scroller, vos avis Google, votre secteur en une phrase.
Filtres par type, prix, surface, nombre de pièces, ville. Tri par nouveauté. Un affichage carte pour les acheteurs qui cherchent par quartier.
Galerie photos plein écran, visite virtuelle ou vidéo, description, caractéristiques, DPE et GES, honoraires affichés, carte, formulaire de demande de visite, biens similaires.
Le formulaire qui capte les vendeurs. Adresse, type de bien, surface, coordonnées. En échange : une première estimation ou un rappel sous 24h. C’est votre première source de mandats.
Pourquoi vous confier un mandat : votre méthode, vos délais de vente moyens, vos honoraires, vos résultats. Les vendeurs comparent, cette page doit convaincre.
Une page par secteur que vous couvrez : « Agence immobilière à Castelnau-le-Lez », « Vendre un appartement à Pérols ». C’est ce qui vous positionne sur Google localement.
Photos réelles, prénoms, spécialités, numéros directs. Dans l’immobilier, on confie son bien à une personne, pas à un logo.
Synchronisés depuis Google, affichés sur l’accueil et sur la page vendre.
Un site immobilier ne doit pas seulement être esthétique : il doit capter des vendeurs, qualifier des acheteurs et vous faire gagner du temps. Voici les fonctionnalités qui changent vraiment les résultats.
Un simulateur d’estimation, c’est le lead magnet le plus efficace de l’immobilier. Le vendeur laisse ses coordonnées en échange d’une fourchette de prix, vous le rappelez dans la journée. Un formulaire d’estimation bien placé peut représenter la majorité des contacts vendeurs générés par votre site.
L’acheteur renseigne ses critères, il reçoit un email à chaque bien correspondant. Vous constituez une base d’acheteurs qualifiés, et vous vendez plus vite.
Un calendrier connecté à votre agenda. L’acheteur choisit son créneau, vous recevez la confirmation. Fini les allers-retours téléphoniques.
Intégration YouTube, Matterport ou visite 360°. Les biens avec vidéo génèrent plus de demandes de visite et filtrent les curieux.
Pour un programme neuf, une campagne de prospection de mandats ou un quartier ciblé : une page conçue pour une seule action, avec un suivi précis des résultats.
Chaque contact (estimation, visite, alerte) arrive directement dans votre outil, avec la source. Vous savez quelle page et quelle campagne vous rapporte des mandats.
👉 C’est ce qui fait la différence entre un simple site vitrine et un outil qui travaille pour vous. Découvrez aussi comment on conçoit un site web adapté à son métier.
L’immobilier est le secteur le plus local qui existe. Personne ne cherche « agence immobilière », tout le monde cherche « agence immobilière + sa ville ».
Pour chaque secteur que vous couvrez, avec du contenu réel : prix moyens, ambiance, transports, vos biens dans ce secteur.
Reliée au site, avec avis et photos de l’agence. Voir aussi : créer sa fiche Google étape par étape.
Guides de quartiers, conseils vendeurs, évolution des prix. C’est ce qui vous rend visible avant même que le vendeur ait décidé de vendre.
Chacune avec son titre optimisé : type + ville + caractéristique. Chaque bien devient une porte d’entrée depuis Google.
En cherchant un site immobilier, vous allez tomber sur les offres des éditeurs de logiciels immo : un site inclus ou en option, pour 100 à 300 € par mois. Voici comment comparer honnêtement.
| Site fourni par votre logiciel immo | Site WordPress sur-mesure | |
|---|---|---|
| Prix | 100 à 300 €/mois | 3 000 à 7 000 € une fois |
| Coût sur 3 ans | 3 600 à 10 800 € | 3 000 à 7 000 € + maintenance optionnelle |
| Design | Template partagé avec des centaines d’agences | 100 % unique, à votre image |
| Propriété | Le site disparaît si vous changez de logiciel | Le site vous appartient, quel que soit votre logiciel |
| Synchro annonces | Native | Par flux, avec le logiciel de votre choix |
| SEO local | Pages standardisées | Pages quartiers et blog sur-mesure |
| Évolutivité | Limitée aux options de l’éditeur | Illimitée |
Soyons transparents : le site inclus dans votre logiciel est pratique pour démarrer. Mais il vous ressemble autant qu’au concurrent d’en face qui utilise le même outil, et le jour où vous changez de logiciel, vous repartez de zéro. Sur 3 ans, vous aurez souvent payé plus cher pour un site que vous ne possédez pas.
| Formule | Contenu | Budget | Pour qui |
|---|---|---|---|
| Site mandataire | Site vitrine 5 à 7 pages, estimation en ligne, avis, blog | 3 000 à 4 000 € HT | Mandataire indépendant, petit cabinet |
| Site agence avec annonces | Tout le précédent + synchronisation logiciel, moteur de recherche, fiches biens, pages quartiers, alertes email | 5 000 à 7 000 € HT | Agence immobilière, gestionnaire locatif |
| Site promoteur | Site institutionnel + landing page par programme, tunnel de réservation, CRM, suivi campagnes | 7 000 € HT et plus | Promoteur, lotisseur |
Inclus dans toutes les formules : webdesign sur-mesure, intégration WordPress, optimisation SEO et IA, formulaires connectés à votre CRM, conformité RGPD, formation pour être autonome, allers-retours illimités jusqu’à validation.
Options : module d’estimation avancé, espace client ou propriétaire, prise de rendez-vous en ligne, traduction pour clientèle internationale, maintenance mensuelle.
Pas d’abonnement, pas de frais cachés. Le site vous appartient dès la mise en ligne. Le prix d’un site WordPress dépend surtout des fonctionnalités : un devis précis se fait en 30 minutes de visio.
Un site immobilier n’est pas un site vitrine comme les autres. Il a des obligations légales précises, et on les intègre dès la conception.
Affiché et accessible depuis chaque page, comme l’exige la réglementation.
Numéro de carte professionnelle, garantie financière, médiateur de la consommation.
Sur chaque annonce, avec l’étiquette énergie visible.
Sur les formulaires d’estimation et d’alerte : consentement, information, droit d’accès.
Prix honoraires inclus, part des honoraires à la charge de l’acquéreur, surface.
Un site non conforme, c’est un risque de sanction et une perte de crédibilité auprès des vendeurs qui comparent. On s’en occupe pour que vous n’ayez pas à y penser.
Choisir Palmsquare, c’est faire le choix d’une équipe impliquée qui travaille avec vous, pas seulement pour vous.
👩 Marie-Rose, identité visuelle et contenu :
Elle définit une image de marque claire et rassurante, pour que votre site reflète le sérieux de votre agence et mette vos biens en valeur.
👨 Keziah, expert WordPress et stratégie digitale :
Il conçoit et développe votre site sur-mesure : synchronisation des annonces, formulaires connectés, référencement local. Un site fluide, rapide, qui génère des contacts qualifiés.
Vous repartez avec un site clé en main, 100 % sur-mesure, facile à gérer, sans frais cachés. Et les mêmes interlocuteurs du premier échange à la mise en ligne, et après. Découvrez notre agence WordPress.
On commence par structurer vos pages : accueil, biens, services, contact, blog…
Le zoning permet de visualiser l’organisation de chaque page (où vont les annonces, les formulaires, les CTA), pour poser les bases de l’expérience utilisateur.
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Un site immobilier doit être clair et rassurant. Nous créons plusieurs pistes graphiques alignées à votre identité visuelle pour mettre en valeur vos biens et vos services, tout en donnant confiance aux visiteurs.
Nous intégrons vos pages sur WordPress, le CMS le plus fiable et évolutif pour ce type de projet. Fonctionnalités spécifiques à l’immobilier, optimisation mobile et performance sont incluses dès cette phase. (En savoir plus sur notre travail d’agence digitale WordPress).
On branche le flux de votre logiciel immobilier, on vérifie chaque fiche bien (photos, prix, DPE, honoraires) et on teste les mises à jour automatiques avant la mise en ligne.
Une fois le site en ligne, nous vous formons pour que vous puissiez gérer vos annonces, vos contenus et vos mises à jour en toute autonomie.
Études de cas
Dans la grande majorité des cas, oui. Hektor, Apimo, Netty, La Boîte Immo, Ubiflow et la plupart des logiciels de transaction exportent un flux de vos annonces que nous connectons à votre site WordPress. Si vous utilisez un outil plus confidentiel, on vérifie la faisabilité avec vous avant de démarrer, sans engagement.
Oui. Une fois le flux connecté, votre site se synchronise avec votre logiciel une ou plusieurs fois par jour. Les nouveaux mandats apparaissent, les biens vendus disparaissent, les prix modifiés sont mis à jour. Vous ne touchez à rien.
Ça dépend de votre réseau. La plupart autorisent un site personnel à condition de respecter certaines règles (mention du réseau, pas de confusion avec la marque, annonces conformes). On étudie les conditions de votre réseau avec vous avant de lancer le projet, pour que votre site soit un atout et pas un problème.
Le visiteur renseigne l’adresse, le type de bien, la surface et ses coordonnées. Selon votre choix, il reçoit soit une fourchette automatique basée sur les prix du secteur, soit une promesse de rappel sous 24h pour une estimation personnalisée. Dans les deux cas, vous récupérez un contact vendeur qualifié, directement dans votre CRM ou par email.
Comptez 3 000 à 4 000 € HT pour un site de mandataire avec estimation en ligne, 5 000 à 7 000 € HT pour un site d’agence avec annonces synchronisées et pages quartiers, et 7 000 € HT et plus pour un site de promoteur multi-programmes. Sans abonnement : le site vous appartient dès la mise en ligne.
Oui, et c’est tout l’intérêt d’un site WordPress sur-mesure. Votre site ne dépend pas de votre logiciel : si vous changez d’outil, on reconnecte simplement le nouveau flux d’annonces. Votre design, vos pages, votre référencement restent intacts. Avec un site fourni par un éditeur de logiciel, vous perdez tout en changeant de prestataire.
Comptez 6 à 8 semaines pour un site de mandataire, 8 à 12 semaines pour un site d’agence avec synchronisation des annonces. Le délai dépend surtout de la réactivité sur les contenus (photos de l’équipe, textes sur votre méthode) et des tests de flux avec votre logiciel. Pour comprendre ce qui fait varier ce délai, lisez combien de temps il faut pour créer un site WordPress.
Le socle technique est inclus : structure optimisée, vitesse, fiches biens indexables, pages quartiers, connexion à votre fiche Google Business. Pour une stratégie de contenu continue (articles de blog, guides de quartiers réguliers), on vous oriente vers nos partenaires SEO ou on vous forme à le faire vous-même.
Vous avez un projet en tête (site web, landing page, identité visuelle) ? Prenez rendez-vous avec Keziah pour qu’on voit ensemble comment on peut vous accompagner.
